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Guiding minds

sommai damrongpanich// ShutterstockMother's Day topped every other holiday for present orders in 2025. Flowers, premium dinners, sweet treats here's what customers sent out and prepared for the unique mothers in their lives., with clients placing gift orders 18 times regularly than average., and almost 1 in 4 included fresh-cut roses.

Guiding minds

Roses ruled the South and West, while tulips dominated the Northeast. Montana stuck out nationally, leading the entire nation in tulip interest at +155% above the nationwide rate. On the other hand, Florida went all in on orchids at +231% above the national rate. not only did it lead the country in increased purchases (+232%), it also ranked # 1 in the country for the share of orders marked as gifts on Mom's Day.

Moms are worthy of to feel celebrated every day and on Mom's Day, people make sure of it. This Mom's Day, do not let her down even if the clock is working against you.

Guiding minds

InstacartMother's Day was the single greatest gifting day on the Instacart platform in 2025. Consumers positioned present orders 18 times more frequently than typical adequate to edge out Valentine's Day and declare the top spot on the gifting calendar.